Kantar group had published its last smartphone shipments report from October to December 2019. (Global iPhone 11 sales dominated in Q4 2019 – Kantar) In this time their main takeaway is the solid sales performance of the iPhone 11.
It did solidly in markets across Europe, the US, Japan, and Australia. 24.3% of all smartphones shipped during the Q4 period which is in the five major European markets (France, Germany, Italy, Spain, United Kingdom) ran iOS.
Global iPhone 11 sales dominated in Q4 2019
During the period in Europe and the US, iPhone 11 specifically accounted for an estimated 10% of all smartphone shipments. During the same period in the previous year, it was more than double the share of the iPhone XR.
It would be a profitable thing respectively. Q4 is doing its duty to become popular. Global iPhone 11 sales dominated in Q4 2019. Q4 might be the most profitable smartphone in 2019. “We are trying our level best for better performance,” said Kantar.
“Samsung’s revamped Galaxy A series sold quite well in the US.” analysist by Kantar. As a result, Samsung cannibalized sales of the flagship Galaxy S and Note series. (Global iPhone 11)
By comparing last year, day by day Xiaomi increases its ranks in the US with a 7.2% increase in shipment. The Chinese maker got a 14.2% market share in the Old Continent just behind Huawei. It means lost 4.4% points.
Honor and Huawei are still on hold of the Chinese market with a combined market share of 44.2%. On the other hand, Apple expanded its share fueled by strong sales of the iPhone 11. But its net shipments actually went down as the market lost some steam. We expect it would be a successor to make their share percentage goes up.